An example of how the Internet is shifting the balance of power in society

This video has just “gone viral” on Twitter and elsewhere. Everyone is forwarding the link around.

All you need to do these days in tell your story, and if it’s sticky enough, the world will spread it, far more effectively than any company’s PR department can.

As social networks online grow, consumer power grows. Companies that treat their customers badly need to wake up and listen, or this will happen to them too.

You can read the full story at Dave Carroll‘s site. Whatever he lost in the value of that guitar, he will soon gain back in getting his music to new audiences.

Oh, and the best bit? There’s another two songs still to come…!