How the Internet can get the benefits of scientific research out to the public faster

Here is a video of how technology that many people have in their home can be used in ways not intended by the manufacturer. This is interesting, but even more interesting is the wider trend this represents, as Johnny Lee describes – how the Internet and new media formats such as YouTube for video distribution can quickly spread ideas to thousands of people. Not just for persuasive purposes, but to do real good, allowing any teacher or parent to create their own interactive whiteboard using a Wii remote and some cheap hardware. Scientists are already starting to talk about how they can rethink the way research is done for this information-rich, hyper-connected age we live in. It’s really exciting that scientists might finally have a way to directly explain their work to the public without having to go through journalists who don’t always understand the science, or who are encouraged to take the most sensational angle.

Exciting times are ahead, I’m sure …