Malcolm Gladwell on spaghetti sauce

Posted by on 4 Jun, 2009 in My Stream | 0 comments

Just came across this talk by Malcolm Gladwell telling a story of how the food industry learned about the need to identify different types of tastes rather than looking for the “most popular”. This ties in neatly with some of the ideas I have blogged about before about the need for anyone developing a product or service to find out your user personas and decide which ones to target, rather than taking a one-size-fits-all approach.

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